![]() And we think the video is going to be really awesome if we have this Nickelodeon aesthetic, but pairing it with these aggressive lyrics and this aggressive performance,’” Smaller summarized. We want to have, like, a Nickelodeon look. “David said, ‘Here’s what we're thinking. The key concept? It should look like a kids’ show. “He had direct oversight on the entire creative process,” Smaller continued. Smaller, who was supposed to work on 6ix9ine’s never-completed video for “Mama” (the video shoot was interrupted by gunfire), says that, while he only directly dealt with co-director David Wept, he was very clear on the fact that 6ix9ine was looking at every detail. ![]() ![]() “It's not a subtle adjustment here and there, and new shots,” he tells Complex. This focus on the visual, and the attention to detail, was apparent to everyone who worked on “Gooba.”īryan Smaller of Company 3, who did color correction on the video, recalls getting a new cut of the video after he had color-corrected it, just hours before it was supposed to go live. Whether he’s working on music videos or Instagram posts, he’s still obsessed with his visual identity. So it only makes sense that 6ix9ine’s big post-prison comeback is centered around visuals. When he was kidnapped in July 2018, it wasn’t because he was on his way to a night of partying he was frantically driving to his best friend’s house in order to add titles to the “Fefe” video. Even after he became a star, 6ix9ine was still very hands-on with his visual aesthetic, editing all of his videos himself. “The songs is trash, but the videos is out of sight,” rapper Seqo Billy remembers 6ix9ine saying on their first meeting in May, 2017. That’s a fact.”Īnd during his rise to fame, 6ix9ine gave indications that he cared far more about his videos than just about anything-including the music they were meant to promote. He used to do videos,” East told an interviewer in 2019. He didn’t have no tattoos, he didn’t have no colorful hair.
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